There are many different types of SEM campaigns, but some of the most common include:
- Pay-per-click (PPC) campaigns: PPC campaigns are the most common type of SEM campaign. In a PPC campaign, you pay a fee each time someone clicks on your ad. PPC campaigns can be very effective for driving traffic to your website and generating leads and sales.
- Display advertising campaigns: Display advertising campaigns allow you to place your ads on other websites that are relevant to your business. Display advertising campaigns can be a good way to reach a wider audience and build brand awareness.
- Video advertising campaigns: Video advertising campaigns allow you to create and distribute video ads that can be shown on search engines, YouTube, and other websites. Video advertising campaigns can be a very effective way to engage potential customers and promote your business.